As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.
Your digital Storefront.
The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.
Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.
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Start thinking about your audience
Components of a website
Click Funnels
A look at the digital customer journey
The non obvious
A/B Optimization
Mobile Design
No one-size fits all solution
Technology Stack
Questions to Ask
Other Resources
https://readwrite.com/website-that-converts/
https://startupnation.com/start-your-business/build-website-converts-day-one/
