Parents want the best for their kids. And what happens if they can’t find it? Most will compromise but not Supam Maheshwari. He was not going to let his child have anything but the best. He recognized that others might feel the same way and started FirstCry to address the issue that millions of Indian parents lacked access to the top brands and baby care items for their children. Listen to his story, and how he, along with his friend Amitava Saha, built one of India’s leading unicorns, utilizing innovative growth strategies.
