Description

Listen in as Michelle discusses two major facets most remarkable people possess. 

Key points from Dr. Jonah Berger's book, Contagious

• 1) Social Currency: We Share Things That Make Us Look Good
• 2) Triggers: Top of Mind, Tip of Tongue 
• 3) Emotion: When We Care, We Share    
• 4) Public: Built to Show, Built to Grow
• 5) Practical Value: News You Can Use     
• 6) Stories: Information Travels Under the Guide of Idle Chatter

Book Mentioned:

Contagious: Why Things Catch On by Jonah Berger http://michellespiva.com/Amz-JonahBerger-Contagious

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