The hook! It's the first chance to make an impression, and it is vitally important. I believe the hook is the most critical element of any production. And that is why today we are focusing our episode on how to develop the hook for your videos.
Let's jump back to basics. What is a hook? Well, in literature and media production, the hook is the first information that the consumer of your content is going to be exposed; hopefully, it entices your audience to want to consume the rest of your content. You may hook an audience with a solid title or cover art. On youtube, titles and thumbnails are often used to create a question in the mind of the viewer that can only be answered if they watch the rest of the video.
