Are you ready to boss up your social media? If so, you’ll want to keep listening as we’re joined by Becci McEvoy, a content strategist and organic growth expert specializing in non-paid social media strategies. In this episode, all of the “shoulds” you’re sold online are thrown away as we break down Becci’s Boss framework.
Becci started her journey four years ago, making a bold move by walking out of her previous career without another job lined up. Her leap of faith paid off when a friend asked for help, and Becci realized how many transferable skills she had from her marketing role. From there, her passion for organic social media growth blossomed, leading her to develop her signature Boss framework:
B = Boundaries: Set clear boundaries to protect your time and energy.
O = Optimize Engagement: Focus on creating genuine interactions and connections.
S = Show Off: Don’t be afraid to showcase your achievements and unique value.
S = Sell Often: Consistently offer your products or services to your audience.
This conversation dives into the aspects that truly matter—like aligning your strategy with your goals and life. If you’re ready to throw out all of the "shoulds" and finally be heard, then this episode is for you!
Key Takeaways:
Transferable Skills: Discover how Becci transitioned from her previous career into social media strategy by leveraging her existing marketing skills.
Boss Framework: Learn about the four pillars of Becci’s Boss framework and how they can transform your social media presence.
Values and Alignment: Understand the importance of getting clear on your values and only attracting the right clients—because not all business is good business.
Repel the Wrong People: Becci’s advice on why it’s crucial to repel some people to attract your ideal audience.
Learn more about Becci:
Check out Becci’s website, Be Heard Socials
Connect with Becci on LinkedIn
Be a part of Be Heard Social’s Facebook community
Learn more about the Boss Framework
Stay Connected with Self StartHER:
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