Annabelle DeGrazio, a former lawyer turned candle maker, shares her unique journey from law to entrepreneurship, detailing the challenges and triumphs she faced while building her candle company, Taja. She emphasizes the importance of intuition, community support, and creating a product that stands out in a crowded market.
Key Takeaways
Annabelle's transition from law to entrepreneurship was fueled by a desire for creative expression.
Taja was born from a personal inspiration, focusing on non-toxic ingredients and customizable products.
Community support was essential to Taja's initial success, highlighting the importance of networks for female entrepreneurs.
Customer service is a priority at Taja, with a personal touch in every interaction.
Annabelle's dedicated team has contributed to fostering a positive and supportive work culture.
She advises aspiring female entrepreneurs to set achievable goals and timelines, embracing the journey of building a business.
Learn more about Taja:
Visit the Taja Collection Website
Follow Taja on Instagram@tajacollection
Receive 15% off your Taja Collection purchase with CODE = starther15
Self StartHER Resources and Links:
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