True South South Custom Lures - Discover handcrafted, custom bass fishing lures, meticulously made in the USA by our family-owned business. Dive into the art of angling with style, culture, and a love for the outdoors. No gimmicks. Pure craft. Unrestrained passion.
Hank Parker - A force in bass fishing from the beginning, he achieved stardom by winning the 1979 Bassmaster Classic at Lake Texoma, Texas, in only his second year on the tour. He qualified for the prestigious world championship every season he competed, from 1978 through 1990 — an amazing 13 in a row. He became one of the very few individuals to earn more than one Classic title when he won in 1989 on the James River out of Richmond, Virginia, claiming the crown by a 2-ounce margin over Jim Bitter of Florida. It was one of the narrowest winning margins ever.
