Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago.
The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused.
In this episode, Rony, Kevin and I talk about:
- How we got started with Style Reform and some unique aspects of their onboarding
- How a post by JLo happen and its effects on the business
- The Difference between Sales and Marketing
- Bidding strategies: Lowest costs vs Cost Cap campaigns
- Moving from Wholesale to D2C
- Lessons Learned for Klout
