Stephanie Baiocchi is the community team of one at IMPACT where she manages the membership behind the bestselling book - They Ask You Answer by Marcus Sheridan.
She single-handedly manages a 3,000+ member community, runs masterminds, hosts 2 annual conferences, and creates manages the on-demand course library.
We spend an hour diving deep into her playbook for building a thriving community around a bestselling book.
Resources:
- Curated Connections, the tool to foster authentic connections - https://curatedconnections.io/
- Stephanie’s guide to online community management - https://www.impactplus.com/online-community-management
- They ask you answer book - https://marcussheridan.com/they-ask-you-answer/
- The Membership Economy book - https://robbiekellmanbaxter.com/the-membership-economy/
- The Art of Gathering - https://www.priyaparker.com/book-art-of-gathering
- Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniebaiocchi/
- Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
- Magic sauce of 20 top community creators - https://beginnermaps.com/
Chapters:
0:00 Intro
04:22 Community Structure and Membership
07:04 The 'They Ask, You Answer' Framework
08:44 Adapting to Market Changes
09:32 Stephanie's responsibilities as a Community Lead
13:29 Favourite communities
17:03 Community platform of choice
19:24 Notification blindness problem
21:34 Getting members to open an email digest
24:36 Creator to community
26:29 Scaling a community
30:08 Free to Paid Memberships
33:17 Hosting Mastermind Sessions
37:03 Challenges with Masterminds
40:28 Anti-lesson for masterminds
41:39 Events and conferences
44:14 Making events memorable
46:07 Don't start with administrative stuff
48:18 Fostering Community Connections
50:34 A strong end
