We have all seen the big brands come out with new hybrid ceramic waxes and now car washes are selling a ceramic coating through their tunnel. As Detailers, how do you compete for your customers ceramic business in an environment that is getting flooded? What is going to happen in a couple years when ceramics are mainstream? If your not installing entry level ceramic coatings then your missing an opportunity that you may never see again! Let’s discuss this theory and see what happens...are you willing to risk this massive opportunity? No matter what brand you choose to install; if you don’t discuss it with your customers or prospects then your leaving them open to the another company for the sale. How can we be more creating in our marketing and business structure that would allow us as Detailers to maximize this golden era?
