Welcome to Here’s the Caveat.
Today we’re talking about something everyone loves… free samples.
Costco has perfected it. Do a couple laps, grab lunch, feel productive, and walk out having bought things you never planned to buy. Free tastes. No commitment. Low risk.
But here’s the Caveat.
Free samples are cheap. The lessons they hide are expensive.
In leadership, sales, and life, we’re surrounded by people giving away samples of themselves—half-effort, surface-level service, borrowed enthusiasm. And then they’re surprised when trust is low, standards are questioned, and results don’t stick.
Today’s episode is about the cost of what we give away for free, the price we pay for poor representation, and why attitude, consistency, and discipline matter more than talent ever will.
Because in the end, people don’t remember the sample.
They remember the experience.
Let’s talk about why free samples can cost you more than you think.
