Pricing can make or break a deal — and in a shifting market like Florida, getting it right is everything.
In this episode of Keeping Your Real Estate Business On Track, Lindsay Schellhorn from Morgan Financial sits down with Nick Hall of the Selling 321 Team powered by eXp Realty to unpack how agents and sellers can master the pricing conversation in today’s market.
Nick shares how he combines years of sales experience with an appraiser’s mindset to help clients price strategically — not emotionally — while keeping empathy and data at the heart of every conversation.
We cover:
The biggest pricing mistakes sellers are still making
How to analyze market trends and comps in a changing market
Tips for agents guiding sellers to realistic price points
Real examples from Brevard County listings (and what worked)
Why empathy and communication are key to pricing success
🎙️ Guest: Nick Hall | Selling 321 powered by eXp Realty
📞 (772) 213-0675 | ✉️ nickgetsresults@gmail.com
