Navigating the Digital Shift in Real Estate

Description

In this episode, Joe Harris is joined by Kellie Bowling with the Coastal Estate Team at Compass. Our expert guests discuss the time saving efficiencies and impact of AI-driven tools like ChatGPT, Canva, and Google Pay Per Click in real estate marketing and communication.

ChatGPT is a time saver in more ways than you can imagine, whether it be for creating listing descriptions or social media posts (including hashtags and emojis). It can help you get new ideas and you can talk to it like you’re talking to a marketing expert, as long as you are very specific in your requests.

Kellie has found that Google Pay Per Click advertising is a powerful tool can generate leads that actually convert, IF you put in the effort of hand holding, sometimes for as long as 2-3 years. It’s one of those things where you get out of it what you put into it.

Additionally, we explore the creative potential of Canva, a user-friendly graphic design platform that you don’t have to be an expert to use. Uncover the art of visually captivating and consistent content creation for your real estate marketing and social media presence.

Tune in now and stay ahead of the game, or at least pay attention to what your kids are using and be open minded to what new technologies can do to help build your real estate business.

Links Mentioned in Podcast:

Canva: https://www.canva.com/

ChatGPT: https://openai.com/

Google Pay-Per-Click: https://ads.google.com/home/goals/

https://ads.google.com/home/resources/articles/seo-vs-ppc/

Connect with Kellie Bowling:

Instagram: @kelliesoldit

Facebook: https://www.facebook.com/melbeachproperties

Compass Military Division: https://www.youtube.com/@compassmilitarydivision/featured

Connect with Coastal Estate Team at Compass:

Social Beaches Podcast on YouTube: https://www.youtube.com/@CoastalEstateTeam

Website: https://www.lifebythebeach.com/