Who made Santa a superstar? Yes, Virginia, it was advertisers. On this episode of UNT Pod, Bill Ford — a lecturer in UNT’s Mayborn School of Journalism and director of UNT’s student-led advertising and PR agency SWOOP — discusses how modern advertising has affected the way the public sees and celebrates Christmas.
In this episode, we discuss:
● Santa’s role in advertising
● The most influential (and emotional) Christmas ads
● How Christmas advertising has evolved over time
● Christmas advertising during a pandemic
Featured in this episode is:
● Bill Ford, lecturer in UNT’s Mayborn School of Journalism and director of UNT’s student-led advertising and PR agency SWOOP
Helpful links:
● Links to the commercials mentioned in this episode:
o M&Ms
o Coca Cola “I’d Like to Teach the World to Sing”
● @UNTPod
● Connect with us on Twitter @UNTSocial or on Instagram @UNT.
