Have you ever considered how those who interact with a brand shape its identity? Both employees who represent the brand daily and customers who create experiences with the products or services play a vital role in shaping the meaning and perception of a brand.
In this episode, we'll be discussing the ways in which employees and customers create a sense of community and belonging around a brand, and how this contributes to the development of a strong and meaningful brand mark. We'll also be talking about the importance of keeping your employees and customers at the forefront of your brand strategy, and how focusing on language first can lead to the creation of a mark that truly represents the heart of your brand.
So, whether you're a business owner, a marketer, or simply someone who's interested in the inner workings of branding, this episode is for you. Join us as we explore the often-overlooked role of people in shaping the meaning of a logo mark.
