A unique and memorable brand can be a great way to elevate your business from the competition. But what exactly makes up a strong, powerful brand? And how do you know yours is on the right track? This week, we're exploring different ideals that make up a great brand — from brand symbols to brand values.
In our increasingly competitive world, branding should be a priority — from small businesses to big businesses. But how does it empower a company or organization, and what exactly is the difference between a brand and a logo? Join us as we explore the world of branding and discuss the different ideals that make up a great brand.
The book I reference in most of the episode is Designing Brand Identity by Alina Wheeler with forward by Debbie Millman