In this episode I discuss a book that played a big part in branding journey the book Primal Branding is a book by Patrick Hanlon that explores the concept of creating a powerful brand for businesses and organizations. The book presents a seven-step framework for building a brand that resonates with customers and stands the test of time. Hanlon argues that a strong brand is essential for building trust and loyalty with customers, and provides practical advice for creating a brand that connects with people on a deeper level. The book also includes real-world examples and case studies of successful brands to illustrate the principles outlined in the book. Overall, Primal Branding is a valuable resource for anyone looking to create a powerful and enduring brand for their business.
Primal Branding by Patrick Hanlon
Designing Brand Identity by Alina Wheeler with forward by Debbie Millman