Many companies focus on growth and success, but few take the time to consider what their brand will be remembered for once it's gone. In this podcast, we'll dive into the importance of thinking about the end of your brand's journey and how it can shape the way you approach building your company's vision.
We'll also explore the benefits of writing your brand's obituary, such as gaining a clearer understanding of your company's purpose and values, and learning how to communicate them effectively to your audience.