Mark Schirmer is an auto writer's best friend. As Director, Corporate Communications for the far-flung auto enterprise that operates such well known brands as Kelley Blue Book, Mannheim and Autotrader, Mark makes sure reporters have all the data, analysis and insight they need to add substance to their stories. But as you'll hear, Mark, and the Cox team go way beyond just pitching experts. They basically own the space. We discuss the Cox concepts plus Mark recaps this year's just completed National Automobile Dealers Association Conference and how the media is playing what's really going on with EVs.
