What was once known as the Consumer Electronics Show has grown far beyond a showcase for cool gadgets into C-E-S, a sprawling, giant exhibition that now includes the automotive and marine industries triggering a PR death match for coverage. Indeed, I'm not even attending this year's show but it doesn't mean I haven't been the target of an intense bombardment from my hard-working friends on the PR side. In this week's edition of Tales From the Beat, I tell some real war stories from my remote fox hole.
