Today’s consumer demands are changing almost as quickly as their Tik Tok feed, and the successful companies tend to be the ones that have a marketing strategy that can keep up. On this episode of The Yield, guest host Wittney Rachlin, CMO of Yieldstreet, and Ryan Alford, host of The Radcast, sit down for a discussion about entrepreneurship and financial marketing. They dive into the demands of today’s consumers and the marketing strategies that are the mark of some of today’s most successful companies.
[2:04] How is Radical changing the marketing landscape?
[5:54] Prominent trends in financial marketing lean into removing friction between customers and their money.
[7:47] How important is it for companies to have a mission that benefits the greater good and tie their marketing to it?
[9:18] The evolution of SEO into 2022, and what marketers need to do to keep up with it.
[13:27] The types of content that can be the leaders in 2022.
[19:00] Consumers are already numb to digital marketing ads, but what about influencer marketing?
[22:30] The evolution of social media marketing and where we believe it’s headed next.
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