In this episode of the Common Mission Podcast, hosts Jim and Rodrigo discuss the jobs to be done theory. They explain how Clayton Christensen's foundational theory can be used to understand beneficiary needs and motivations, and how it can be applied to mission-driven entrepreneurship.
Call to Action:
- Learn more about the jobs to be done theory at https://hbr.org/2016/09/know-your-customers-jobs-to-be-done.
- Read Steve Blank's book "The Lean Startup."
- Watch Clayton Christensen's lecture on jobs to be done.
- Take the Jobs to Be Done Customer Empathy Map exercise.
- Start using the jobs to be done framework in your work.
What You'll Learn:
- What the jobs to be done theory is and how it can be used to understand beneficiary needs.
- How the jobs to be done theory can be applied to mission-driven entrepreneurship.
- The benefits of using the jobs to be done theory in your work.
- How to use the jobs to be done framework to understand your beneficiaries' jobs, pains, gains, and journey.
- How to use the jobs to be done framework to validate your product or service ideas.
- How to use the jobs to be done framework to improve your existing products and services.
Why You Should Listen:
If you're interested in beneficiary-centric mission-driven entrepreneurship, then this episode is for you. The jobs to be done theory is a powerful tool that can help you understand your beneficiaries' needs and motivations. By listening to this episode, you'll learn how to use this theory to create products and services that your beneficiaries will love.
Additional Information:
- The jobs to be done theory was first developed by Clayton Christensen in the 1990s.
- The theory is based on the idea that beneficiaries don't buy products or services, they hire them to get a job done.
- The job to be done is the beneficiary's underlying need or problem that they are trying to solve.
- The pains are the negative consequences that the beneficiary is experiencing as a result of their problem.
- The gains are the positive outcomes that the beneficiary is trying to achieve by solving their problem.
- The beneficiary journey is the series of steps that the beneficiary takes to get their job done.
- Beneficiary empathy is the ability to understand the beneficiary's needs, pains, and gains.
- Beneficiary discovery is the process of learning about the beneficiary's jobs, pains, gains, and journey.
- Beneficiary validation is the process of testing your product or service ideas with beneficiaries to see if they solve their problems.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Licensees may copy, distribute, display, and perform the work and make derivative works and remixes based on it only for non-commercial purposes. This work was originally authored by Steve Blank, Pete Newell, and Joe Felter. Copyrights in this work are jointly owned by The Common Mission Project and BMNT, Inc.
Please visit us at https://www.commonmission.us/ to learn more about the organization, and to find educator resources to enhance the student experience in the United States.
