“I wanted people to connect with their inner child because to me that’s our true self “
Yara (@yarakamal) Is the founder of Scoriaworld that was launched with a successful crowdfunding campaign that raised of $15,000. Its an eco-conscious yoga brand focused on reconnecting people to their creativity. She had always been drawn to art and creativity but at some point in life she felt he style change and he creativity dwindle. **
At university Yara studied fashion design communication where she learned to look for trends and attempt to predict the next thing coming up in culture. It was an uncomfortable experience since it was a world of judgment. **
To get back to herself she started doing yoga as a physical practice but quickly started feeling physical results. Looking to become more creative and connect with a happier version of herself she started looking towards children's art. This is were Scoria started to form. She took the concepts from children's artwork and started translating them onto cork yoga mats with the intent that people could reconnection with a truer version of themselves during their movement practices. **
Yara explains that with creativity, as children we express ourselves freely without judgement but as we grow older we adopt other people's expectations and beliefs losing that truest part of ourselves. There normally inst judgment in children's art. **
She has always been drawn to art, Yara started drawing at a young age and over time started sketching fashion art. Once in high school, her work shifted to a more dark, big topic style that helped express her challenges with bigger life struggles. **
Yara believes when making big shifts in life it's okay to take it slow. Whether it's adopting a yoga practice or reducing single use water bottles. **
To connect with Yara and Scoria be sure to follow the links below:
https://www.instagram.com/yarakamal/
https://www.instagram.com/scoriaworld/
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