When you think of tissue what brand do you think of? When you think of soda pop what brands come to mind? These are examples of very prominent brands that have mindshare with you. If someone asked you the name of a tissue brand, no brainer right?
Here's the important question, what if we plucked someone out of your target market and asked them "Do you know any good Realtors?" do you have mindshare with them?
