The reality of business is that people pay us with their time first! In order for people to resonate with you, ideally they would have found some information about you that peaked their interest: an article you wrote, somebody recommended you, they saw your website maybe, etc. From that point on, it’s much more easy for you as a business to transform that person into your client.
Your service or product will actually be the one that transform the into customers, ideal clients or fans.
This topic was the one of last week’s episode "S3 Episode 124: Create fans, not only satisfied customers", and in order to have a better understanding of the difference, you can listen to that episode first
