There are many examples of businesses where, because of the nature of the service provided, a sort of more sustainable and real connection can be experienced between the person providing the service and the client, a feeling of friendship even in some cases.
In personal coaching for example, we are taught in school not to work with friends and family, because in order for that to happen, both parties need to be able to detach. And usually, the person receiving the advice, will not be able to do so, because the friendship or familiarity will take over their feelings.
Toady’s episode explores the fine line between treating clients like friends and how that can backfire… eventually!
