One of the important characteristics of LinkedIn is that the content shared and consumed daily is not sales-driven but instead is content-based. And combined with the fact that almost everyone has an account there and managing it themselves, for most part, it means you can easily reach the CEO of any company as easy as you would reach any entrepreneur.
But we do believe that the biggest advantage that this professional platform has over other social networking sites is the unrestricted use of article writing. We all have skills, the knowledge, the expertise or the experience that somebody else can benefit from and writing LinkedIn articles is the easiest way to start positioning yourself as an expert in your field.
In this episode we are going over 5 important strategies that can be used to open new conversations, build and strengthen your personal or professional profile and gaining new connections and clients along the way.
