In the era of influencers, internet famous and overnight success, do people buy from the best known or the best in the the field?
For many entrepreneurs, the idea of being famous is a sword with a double edge. Of course they would like to be well known in their business but “famous” is a far-fetched notion. And yet, how would the world improve if their business would achieve stardom success? For example, can you imagine a world without Apple and Steve Jobs?
In this episode we challenge the idea and misconception of being famous, by addressing the factual advantages and downsides of “best in the business” vs “best known in the business”
** If interested, please purchase here the Ebook referenced in this episode The Entrepreneurs' Story: A guide for Business Owners
