In last week’s episode “What’s the secret of buying?”, we were talking about the predictability and impulses of the human behaviour when it comes to buying goods and services. Since we are heading (one foot in already) into an economic crisis, the keys to still sell in 2021 don’t need to be changed, so much as they may need to be personalised.
The “what”, “why”; “when” and “how much” our clients needs and desires have to be met, and getting the right information is crucial. Having conversations geared towards understanding them and asking open-ended questions so they have a chance to further explain would be a first important step.
We have structured this episode in 5 steps or keys that will help any entrepreneur better grasps the evergreen reasoning behind buying and selling.
