Deidre Shin: How to Turn Your Quarter-Life Crisis Into an OpportunityDescriptionGet the best insights on business and entrepreneurship from Deirdre Tshien, CEO and co-founder of CAPSHO.Show NotesGet the best insights on business and entrepreneurship from Deirdre Tshien, CEO and co-founder of CAPSHO."The great thing about ignorance and naivety is that we just forged ahead and did it anyway."Deirdre Tshien is the CEO and co-founder of CAPSHO, the world's first AI-powered podcast copywriter. She is also the co-founder of The Choc Pot, a dessert bar in Sydney, Australia, and 2 burger resturants.This is Deirdre Tshien's story...Deirdre Tshien is an Aussie who moved to New York to start a business in fashion technology. She and her husband had a successful dessert bar business in Australia, but decided to move to New York to pursue other opportunities. In 2019, they moved to New York and started their new business. However, they quickly realized that their users were not willing to change their habits for their product. In 2020, they were forced to pivot due to the pandemic and created a new AI powered podcast copywriting business..In this episode, you will learn the following:1. How Deidre and her husband went from having no experience in the hospitality industry to opening a successful dessert bar in Sydney, Australia.2. How Deidre's career took a turn when she had a quarter-life crisis and decided she didn't want to pursue the corporate ladder.3. How Deidre and her husband ended up moving to New York City and starting a new business venture in the fashion technology industry.Resources:https://deirdretshien.com/https://www.capsho.com/ https://www.instagram.com/deirdretshien/Chapter Summaries:1) My husband and I decided to open a dessert bar in Sydney, Australia. It was our first foray into entrepreneurship. I love desserts and he loved baking them. So I was like, this is perfect. I've never worked part time or casually in a hospitality place.2) Doug Thompson is the host of the Doug Thompson podcast. Deidre Shin is the Co-founder of Cap Shop, which is the world's first AI powered podcast copywriter. Doug is an Aussie living in New York City and he is a storyteller.3) Ash is an Asian who grew up in Sydney, Australia. Her parents wanted her to become a doctor, but she decided to do a law degree instead. She worked in an investment bank in Macquarie Bank. She had a quarterlife crisis and decided to start her own dessert bar. At the end of 2018, chalkboard's store manager stole hundreds of thousands of dollars from the company. This put them in a tailspin and they decided to move to New York City. They have been in New York since mid 2019 and they have five locations in Sydney.4) DIANA NGUYEN is one of my friends. She's from Australia and she's dancing Diana on LinkedIn, and she did a TV show on Fee and Me. She had a midlife crisis. Her career was going fine, but it wasn't light in her soul. She was very good at it, and a lot of people can relate to her. She has always struggled with contentment. She is trying to change her mindset. After moving to New York, DJ wanted to start a fashion technology business. But they didn't have enough time to make it work. They decided to focus on helping people almost on the ground get started with their business called The Growth Boss. Now they focus on storytelling. Capture is an AI-powered podcast copywriter. Niching's strategy is called content, honey. Traps. It's a strategy about how they promote a podcast niched used Content Honey chats to create curiosity in people who want to listen to his podcast episode.
