Description

Welcome back to another episode of Brand Like A Girl, a podcast dedicated to providing influencers, content creators, and entrepreneurs, with the tools to grow a successful brand on and off line. I’m your host Nia Imani, and in today’s episode we’re going to be discussing how to stick out amongst the competition by creating a winning niche.

Before we dive into today’s topic, I wanted to share with you all some recent news from YouTube. As of July 7, 2020, YouTube is allowing content creators to now add mid-roll ads in between videos 8 minutes or longer.

5 Ways To Establish Your Niche

1. Identify your specific brand and what you will be doing with and inside your brand.
   
2. Review your current industry on a global,  national and local level for “holes”. What’s missing and how can your knowledge or expertise fill in the gap?
   
3. Decide your differentiator. What new twist are you going to add to your industry?
   
4. Ask yourself is there an actual need for what you’re doing or will you create the need people never knew they wanted?

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