Description

This episode is the story of Tom and Dan who tried a crazy marketing idea with expensive and disastrous results.

They spent a bunch of money in the 'hope' that it would work first-time.

Sadly, marketing rarely works first-time. There is a usually a period of refinement to get desired results.

Key lessons in this episode:

• Get to know your audience as well as you can before starting a marketing campaign. This way you can communicate with them more effectively.

• Don't throw loads of money/resources at an untested marketing idea. Start small and scale up if it works. Refine if it doesn't.

• Make your campaign, its message, graphics, and call to action relevant to your audience and your industry. Be clear, not clever.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn :@karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL