Miri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her new book, "Brand Storytelling", helps brands trigger human emotions to drive loyalty, consumer behaviour and customer engagement.
Gavin and Martine recorded this episode with Miri over breakfast at the Hyatt in San Diego.
In this episode, we discuss:
- With ads becoming less effective, is there a place for them in the future?
- The importance of weaving a story theme across organic and paid content
- How companies can humanise their brands to drive growth
- How to create a memorable brand story
- How Microsoft has used empathy to become #1
- How AI and IoT will be used by brands to connect their customers to their memories and trigger their empathy
- How to extract stories from engineers who don't typically want to share
- How to craft attention-grabbing content through storytelling
- The value of building a team of storytellers within an organisation
- The kinds of influencers that Gen Y typically respect and follow
- The one piece of advice for someone launching a business today wanting to differentiate themselves
- And much, much more...
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