It's estimated that 93 percent of marketers have included influencer marketing in their brand strategy. In this episode, students Luke Reupert, Anna Hutchinson, and Dioni Savett explore the crazy world of influencer marketing with social media experts Patricia Diaz and Meagan Clarkson. They detail the rise of the "influencer”, why they are effective and how each and every one of us has influence. One crazy adventure of an episode you cannot afford to miss.
