Kae and I chatted about branding and its utmost importance in the modern world. This interview will be a goldmine for anyone who’s interested in starting and promoting their business. No matter if you are selling your own skills or representing a company, it should be clear what you do from the get-go, right?
Kae explained the difference between marketing strategy and branding. As it turns out, the best way to summarize the dissimilarity between both is this: “What you should learn” vs “What it should feel like”. Do listen to the interview if you would like to know exactly what it means!
There is a lot of theoretical knowledge that goes into the exploration of both marketing strategies and branding. We can use abbreviations and fancy terms such as SWOT analysis, the 5 P’s or taglines, but all this hard work boils down to one simple question: do your customers and prospective clients know who you are and what you do?
Kae elaborated on some intricate branding topics:
● What are the 8 branding blocks that every brand should have figured out
● What is a brand promise
● Why the price (high OR low) is not always the most important factor in the buyers’ eyes
● Amazing (and entertaining!) case studies on how to turn a brand around
Kae Wagner has over 3 decades of helping people with their brands. Check out her website to learn more about her services: http://www.northstar-m.com/
You can also book a spot with Corine La Font on her radio show “Between The Lines”: https://wiseintro.co/corinelafont
