Jeroo
Ever wondered where those cute baby clothes and little trainers end up after children grow out of them? Jeroo Doodhmal began investigating this, realising how much waste suddenly took up her home when she had her daughter.
She found 15 million shoes are bought every year for children, and 85% end up in landfill. Made of many little parts, the shoes are not able to break down, so the problem is significant.
Driven by this mammoth problem, she set up Pip & Henry, a children's footwear brand made of innovative materials that can be reused.
Not an easy ride as Covid hit, but Jeroo talks us through how she combined skills from her corporate career spanning Barclays Bank and the UK retailer J. Sainsbury's along with innate creativity to create a compelling offer - that has caught the attention of John Lewis and numerous innovation prizes in the UK.
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#sustainability #startup #femalefounder #ethicalfashion #smallbusiness #innovation
