This week, Chip House, Chief Marketing Officer at Insightly, joins the podcast to talk about marketing strategies in the competitive CRM space. He discusses the challenges of going against giant competitors and the importance of staying scrappy and curious. Chip highlights the significance of identifying weaknesses in competitors, such as high costs and limited flexibility, and using that as a marketing advantage. He also discusses finding effective channels for marketing, why speed is crucial, and the importance of accelerating efforts once positive results are seen.
You can reach out to Chip via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Insightly's website to learn more about their work.
