Why is data integration so important for cross-media audience measurement? What are the main success factors for data integration?
These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold (Vice-President Sales and Commercial Excellence at GfK) and Timo Thomsen (Vice-President Strategy, Product & Innovation at GfK) to the virtual stage for an in-depth discussion on audience measurement.
