What are the benefits of an advanced cross-industry OTT measurement? Are broadcasters ready to collaborate and share their data? What are the barriers and what can we learn from a successful case of broadcaster collaboration in Japan?
These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Aki Tsuchiya, Founder of Streamhub for an in-depth discussion on the harmonisation of OTT measurement with insights from Japan and an action plan for Europe.
