In this week’s episode of Inside The Mind, Jen & Allie sit down with the one and only Sue Deans — Corporate Innovator, Women’s Empowerment Coach, NLP Master Practitioner, and all round conscious human.
After walking away from a 25-year marriage in 2019, Sue’s journey of self-discovery cracked her wide open, and she hasn’t looked back. From the boardroom to the heart space, Sue shares what it truly means to reclaim your power, lead from within, and stop living by other people’s definitions of success, strength, and femininity.
In this powerful conversation, Sue takes us through her transformation using NLP, EFT, and Time Line Therapy® — and what happens when a woman stops striving and starts remembering who she really is.
If you’ve ever felt like there’s more to life than ticking boxes and holding it all together, this episode is for you.
Tune in now!
Episode Highlights:
(01:04) Meet Sue Deans: Her story from corporate chaos, to calm clarity, and coaching women.
(06:21) What changed after her 25-year marriage ended — the power of being cracked open.
(11:07) From head to heart: How EFT, NLP, and Time Line Therapy® helped Sue reconnect with her truth.
(14:50) Sue explains Time Line Therapy® in her own words and how it helped unhook her from big emotions.
(18:54) Letting go of control: Why peace came when she stopped needing to manage everything.
(22:33) “Nothing is happening to us — we are creating everything”: The belief that changed everything.
(27:34) Perception is projection, explained by Sue in beautifully grounded, practical terms.
(30:42) Rapid-fire fun: Reverse parking, chocolate, rom-coms, and Sue’s great love for 80’s music.
(33:10) Sue’s big vision for women: Living with heart, courage, and radical self-compassion.
Action Items:
Reflect on the beliefs you’ve outgrown – what are you ready to unhook from?
Explore EFT or Time Line Therapy® if you’re feeling stuck in old emotional patterns.
Ask yourself: Am I leading from my head, or my heart?
Quotes:
“Control is fear wearing a mask.”
“The world will reflect back exactly who we are being.”
“Nothing is happening TO us. We are creating everything — moment by moment, thought by thought.”
Takeaways:
Freedom begins when we stop living by someone else’s version of womanhood.
Emotional intelligence isn’t about control — it’s about presence and compassion.
You can rewire your story at any time — it’s never too late to return to yourself.
A woman in her heart is unstoppable. She’s soft, strong, and deeply in tune with who she is.
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Meet Sue Deans:
Your dedicated Women’s Empowerment Coach, on a mission to inspire women to gain a deeper understanding of themselves. By helping them release limiting beliefs and past conditioning, Sue empowers women to create a life filled with inner peace and freedom.
Sue isn't just your average coach; she’s a powerhouse of transformative techniques. Think Neuro-Linguistic Programming (NLP), Time Line Therapy, and Emotional Freedom Techniques (EFT). These aren’t just fancy terms; they’re the secret sauce to unlocking your past and rewriting your story. Imagine being in calm nurturing environment where you can dive deep, connect to your inner wisdom & feel truly seen and supported.
Her journey has had its challenges, and it’s those experiences that fuel her passion to help other women activate their own personal power.
Connect with Sue:
Instagram: @susanjdeans
Facebook: @meetsusandeans
Connect with Jen Forster:
Linktr.ee: JENNIFER FORSTER | NLP TRAINER
Instagram: Jenniferforster_xx
Website: www.jenniferforster.com
Facebook: Jennifer Forster
Connect with Allie May:
Website: Inside The Mind
Linktr.ee: ALLIE MAY
Facebook: Allie May
Instagram: @alliemay_xx
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