Tereza Bízková is a Senior Writer at Publicize. She joins us on the show to explain how to measure the ROI of digital PR, based on an article she produced titled "Why ROI Matters in PR and How to Measure It" on the Publicize blog. In this episode, we discuss how a DA score can be used as a KPI to measure the ROI of PR, how backlinks can help to understand the ROI of PR efforts, and how a business can assess the impact of PR content on social media.
