In this episode of Publicize's PR Pioneers, we speak with Jing Xue, COO and Co-founder of DecorMatters, a company using augmented reality (AR) and artificial intelligence (AI) technology, to improve the interior design and furniture shopping process, and a client of Publicize. In this episode, host Sam Brake Guia and Xue discuss why it is important to validate an idea before starting the PR process, the value of organic PR vs paid PR, and why it is important to set realistic PR expectations.
