In this episode of Publicize's PR Pioneers, we speak with Mike Hawkins, Co-founder, Director of Marketing at Riddle, an online quiz maker and marketing platform, and a client of Publicize. In this episode, host Sam Brake Guia and Mike discuss how Publicize improved RIddle's Google search rankings, why outsourcing PR to professionals can yield better results, and why Riddle chose to use Publicize over other options.