This week we explore the critical roles and relationships between product marketing, product management, and the process of taking a product to market. It emphasizes the importance of a dedicated marketing function, highlights the responsibilities of product managers in handling launches, and discusses a step-by-step approach for product release. Kevin, Jake, and Lou share experiences and strategies that emphasize collaboration, clarity in roles, understanding of the target audience, and continuous refinement in the product launch process. It aims to provide valuable guidance for both enterprise products and sales-driven approaches, focusing on successful product delivery and market presence.
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