In this episode of the WillPower Podcast, Will sits down again with cohost Rick Segal to unpack one of the most underrated skills in business: the ability to read people and close deals through authentic relationship building — not pressure or tactics.
Rick breaks down:
How elite dealmakers read emotional cues, motivations, and unspoken fears
Why deals are rarely won on spreadsheets — they’re won in conversations
How to identify who you’re really negotiating with (the “person behind the position”)
The difference between trust-based influence vs. transactional persuasion
The subtle signals that reveal if someone is serious, stalling, or hiding something
How relational intelligence can outperform traditional negotiation strategies
Stories from Rick’s career working with top founders, CEOs, and high-stakes deals
Whether you’re raising capital, buying real estate, selling your product, or building partnerships, this episode will change the way you approach every conversation.
Get your copy of Rick Segal's book, The Heart of It here: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/entrepreneurship/the-heart-of-it/
📝 Read Rick Segal’s blog: https://impactinvestorsegal.com/blog/f/fathers-role
