In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the process of getting creative approved by the dealer. Is it easier to take the path of least resistance or stand behind a data driven creative concept that the dealer pushed back on? The topic was raised on LinkedIN by Liz Martin, COO at Dealership Toolkit – she joins Matt to discuss.
Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
