This episode of Mostly Automotive Marketing with Matt Wilson is all about your reputation. Mostly. Particularly the reputation of your store. We’ll discuss Yelp, how it works and why it isn’t easy to figure out. Our guest in this episode is the President of the David PR Group and Author of “How to protect (or destroy) your reputation online”, John David. This episode is also about Brady-Mania, which is taking over the sports headlines, especially in New England.