In this episode, we are talking about one of the biggest events of the year for 2024: the Olympic Games, set to happen in my dear hometown: Paris. The event is set to take place from 26 July to 11 August 2024. In today’s post, we will talk about why it is a unique opportunity for brands, as well as what partnerships are available, and what are the costs involved for such partnerships.
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Links
- The 2020 Tokyo Summer Olympics had a global broadcast audience of over 3 billion viewers across the entire event
- Paris 2024 Olympic trailer: https://www.youtube.com/watch?v=0EKrtd-zty4
- Announced Olympic partnerships: https://www.sportspromedia.com/insights/analysis/paris-2024-olympics-sponsors-lvmh-carrefour-revenue/
