0:00 How Will got started in fitness
12:40 Reflections on the Paleo Diet
19:15 Lessons learned from CrossFit
29:18 Balancing your goals/priorities
34:00 Training smarter and prioritising recovery
40:00 Biggest mistakes people make
43:30 Marketing ethics in fitness
49:00 Emotions and changing beliefs
53:30 What coaches should consider before entering the industry
1:00:00 Biggest thing Will has changed his mind on recently
1:08:24 Advice to younger Will
1:14:00 Will's current training
1:17:23 Contacting Will for coaching
