Naomi Johnson, a LinkedIn profile expert, embarked on a unique journey to become a specialist in her field. She began her business as a life coach in 2005, but faced challenges in 2008 as a solo entrepreneur. This experience prompted her to write a book detailing her mistakes and collaborate with a friend running Marketing Help for Coaches. Johnson then completed a course called Key Person of Influence and was headhunted to sell LinkedIn training, focusing on small businesses in partnership with LinkedIn.
Johnson had the opportunity to provide LinkedIn profile reviews for top CEOs, utilizing a technique to obtain their personal telephone numbers. Dissatisfied with the company's direction, she shifted her focus to small businesses, successfully booking numerous profile reviews. Johnson attributed this success to people's interest in self-improvement and performance insights. She engaged with 20 individuals weekly, discussing their LinkedIn profiles.
While working for a company assisting people with LinkedIn profiles, Johnson noticed many clients did not follow her advice. Consequently, she left her job and started offering profile-writing services. Her business quickly grew, and she realized the importance of a strong call to action and motivational elements to encourage clients to connect over the phone. Johnson began offering tailored packages and hourly services to meet individual needs.
After helping a client with their profile, Johnson discovered the client lacked ownership of it. To address this, she introduced a coaching program and business-building techniques, assisting clients in achieving a return on investment. Recognizing that one day of social selling training was insufficient, she divided the training into two sessions with a three-week interval, allowing for implementation. Ultimately, Johnson realized her role went beyond education, as she facilitated transformation and empowered clients in the process.
Timestamps
0:00:00 Interview with LinkedIn Profile Expert Naomi Johnson
0:02:15 Exploring the Benefits of LinkedIn Profile Reviews for Businesses
0:03:34 Exploring the Journey of Building a Successful LinkedIn Profile Writing Business
0:05:35 Exploring the Benefits of Coaching Programs for Social Selling
0:06:45 Understanding the Difference Between Tools, Techniques, and Strategies on LinkedIn
0:08:45 Exploring the Benefits of LinkedIn for Entrepreneurs
0:11:53 The Power of Leveraging LinkedIn Connections for Business Growth
0:13:22 The Benefits of Relationship-Driven Networking on LinkedIn
0:17:51 The Reality of Going Viral in Business
0:19:38 The Benefits of Building Relationships on LinkedIn for Small Businesses
0:21:25 The Benefits of Taking Your Professional Networking Offline
0:22:31 Exploring Content Creation on LinkedIn: A Conversation with [Name]
0:26:28 The Importance of Consistency and Engagement on LinkedIn
0:27:53 Conversation on Social Media Platforms: LinkedIn, Facebook, and Instagram
0:29:36 The Power of Professionalism on LinkedIn: How Your Profile Impacts Your Networking Success
0:36:13 Creating an Engaging LinkedIn Profile: Tips for Crafting an Effective Profile Headline
0:37:59 Maximizing Your LinkedIn Profile for Maximum Impact
0:40:36 Creating a Clear Company Experience to Increase Sales Appointments
0:42:06 The Benefits of Structuring Your Packages for Prospects
0:43:19 Unlocking the Power of Your LinkedIn Profile: Crafting an Engaging and Trustworthy Narrative
0:47:50 The Evolving Landscape of Video Content and How to Leverage LinkedIn Profiles for Maximum Impact
0:50:44 Exploring the Benefits of LinkedIn for Professional Transformation
0:52:34 Exploring the Benefits of Red Ocean vs. Blue Ocean Strategy
0:53:54 Conversation Summary: Blue Ocean Strategy and Building Relationships with Clients
0:56:00 Naomi's Gift to Viewers
0:56:51 Advice on Crafting an Effective LinkedIn Profile
Get a special free gift from Naomi at https://theprofile.company/drake/
